Shell Chemicals is aiming to double its detergent alcohol and ethoxylate surfactant sales to the personal care market to more than 20% of its total within the next two to three years, says David Naugle, v.p./higher olefins and derivatives at Shell. Personal care is growing faster than the household laundry business," Naugle says. The bulk of Shell's detergent alcohols and ethoxylate sales are to the household laundry segment.
The personal care segment is fashion driven, and it pays a premium for surfactants, says …
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